The Kano model, developed by Noriaki Kano in the 1980s, is an excellent tool for breaking down product features and understanding customer satisfaction. Briefly, the Kano Model breaks product features down into five categories and demonstrates how they relate to custom...

I've spoken before about how 40% of all products fail and how 93% of startups fail. These numbers are staggering, but it's understandable considering the complexity and costs of building a new product and bringing it to market. An even worse number is the amount corpor...