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March 7, 2017

The challenges of product management are numerous. Product managers often get pulled in multiple directions from sales, support or the executive team, each with their own input into setting priorities. A product manager must work to keep these groups aligned and often...

February 28, 2017

This is part one of a two-part series that will define a framework for putting strategies into action for product managers.

Even companies with a strong vision can struggle to align priorities at the highest levels. Functional leaders in charge of sales, development, or...

February 28, 2017

Part One of this series introduced the balanced scorecard concept and discussed how to product managers can use it to align internal stakeholders on priorities.

To move from high level objectives to actionable initiatives, product managers must work with stakeholders to...

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