What are the responsibilities for your product team?

Empowering a product team starts with clearly defining the roles and responsibilities. The scope of product management is broad and for each team member their responsibilities dictate the training they require. Onboarding and training for product teams may include any of the following, but must be catered to the individual and the team and reinforced through ongoing mentorship.

 

 

How does your product team execute on their responsibilities?

Product teams that are market-driven utilize data-driven decision making involving the collection of a broad range of data including; customer interviews, new sales, profitability, support cases, development velocity and market research. This data needs to be collected and analyzed regularly and shared with other groups.

A framework for data collection and key activities which focusses on aligning objectives from other functional groups is key to a product manager’s success. Any framework must have quantifiable results which can be used to judge team performance, identify gaps in training or headcount and allow product teams to focus on the top priorities.

 

Leap Product Management

Leap Product Management can provide a comprehensive assessment of your product team and deliver the training and framework customized to your organization to ensure product team success and ultimately more sales and higher profits. Leap Product Management provides ongoing mentorship for product team members to ensure the training isn’t left in the classroom and the framework is implemented in a timely manner.

About Your Product Team

Why you need a strong product team

Strong product teams build products that satisfy customers. Strong product teams drive revenue and growth. Strong product teams promote the product vision. Strong product teams have a clearly defined strategy for execution.

 

Product teams that suffer from an ambiguous strategy struggle to influence others in their organization.

Areas for improvement include:

  • Too tactical a focus

  • Poor communication and alignment between groups

  • Slow growth

  • Poor retention

  • Costly product launches that failed to gain traction

 

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