Six pieces of data for product managers to avoid shiny object syndrome
The challenges of product management are numerous. Product managers often get pulled in multiple directions from sales, support or the executive team, each with their own input into setting priorities. A product manager must work to keep these groups aligned and often say "no" to specific items. Frequent meetings and a set process for identifying initiatives are key to this alignment, but you must also encourage each group to make data-driven decisions. Product management tea